Fast forward two years. The studio is finally finished. Chuck is at lunch with his long time friend Jojo Wright who works as a night DJ at KIIS Fm. And Jojo asks “Where is the studio located in relation to Los Angeles? “ and Chuck Replies “Up the 10 about 60 miles in Redlands” and the name is born. Jojo finishes lunch and says “10 Up studios” So the name is owed to Jojo at KIIS. It just made sense.